2025-08-03
Translating minimisation guidance for analytics partners
By Linh Tran
Analytics partners are not mind readers. When privacy teams send broad instructions like “use less data,” engineers often freeze because downstream dashboards still expect legacy fields. We encourage joint workshops where marketers rank measurement priorities while privacy maps each field to a lawful basis and retention window.
After priorities settle, produce a minimisation memo with three columns: field name, purpose, retirement trigger. Attach it to vendor tickets so procurement can trace decisions during renewals.
Expect to revisit the memo quarterly. Thai PDPA accountability rewards documented change management, especially when new acquisition channels appear mid-year.
Tags: Data, Vendors