Compliance Fundamentals
PDPA-Aligned Audience Mapping Foundations
Grounds marketing and engagement teams in lawful audience definitions before any channel plan is drafted.
Duration: 18 hours over three weeks
Format: Hybrid cohort with live clinics
Delivery: Hybrid Studio
Level: Foundational
Department lens: Marketing
Certification: Included
Indicative tuition: THB 42,000
Tuition is informational. No checkout on this site.
Request informationProgram narrative
This program walks participants through Thai PDPA touchpoints that intersect with patient marketing lists, consent artifacts, and vendor handoffs. You will rehearse documentation reviewers expect, compare acceptable segmentation approaches, and leave with a shared vocabulary between compliance and growth leads. Sessions blend short lectures with facilitated table exercises using anonymised briefs from private hospital settings.
What is included
- Consent language patterns mapped to common outreach channels
- Worksheet pack for lawful interest versus consent pathways
- Facilitator-led triage of three realistic audience briefs
- Office-hour block for policy questions scoped to your draft materials
- Checklist for vendor DPIA follow-ups tied to list onboarding
- Office templates aligned with Thai regulatory guidance
Outcomes you can evidence
- Produce a defensible audience definition memo for internal sign-off
- Identify where segmentation crosses into sensitive inference risk
- Run a structured workshop between marketing and privacy stakeholders
Lead facilitator
Priya Menon
Regulatory content specialist focused on Thai healthcare advertising norms.
FAQ
Participant notes
“The PDPA-Aligned Audience Mapping Foundations workbook finally gave our growth team the same headings our privacy office uses when they mark up briefs.”
“We appreciated that week two stayed on Thai examples instead of importing EU-only metaphors.”