Data Handling
PHI Minimisation for Marketers
Teaches marketers how to request, justify, and retire patient health identifiers inside campaign analytics stacks.
Duration: 2 weeks asynchronous with two live studios
Format: Hybrid studio
Delivery: Hybrid Studio
Level: Intermediate
Department lens: Digital Health
Certification: Not included
Indicative tuition: THB 36,000
Tuition is informational. No checkout on this site.
Request informationProgram narrative
We compare de-identification tactics, tokenisation patterns, and retention windows. Labs include SQL pseudocode segments (optional track) and whiteboard sessions for teams without database access. The tone stays practical: fewer fields, clearer purpose statements, faster approvals.
What is included
- Field-level purpose matrix template
- Tokenisation decision tree for common CDP patterns
- Retention calculator with PDPA-aligned defaults
- Partner questionnaire for analytics vendors
- Storytelling guide for explaining minimisation to executives
Outcomes you can evidence
- Draft a minimisation memo tied to a live initiative on your roadmap
- List three fields your next campaign can drop without losing measurement integrity
- Run a vendor review using the provided questionnaire
Lead facilitator
Linh Tran
Client success manager bridging analytics engineers and policy reviewers.
FAQ
Participant notes
“PHI Minimisation for Marketers finally let us retire three legacy fields the compliance team had questioned for months.”